The purpose of cooperation is to create a favorable humanitarian space for the social development on a national level and to cultivate a value system to ensure sustainable development at the personal, business and state levels. Strategic sessions were conducted under moderation of Gelena Savruk and analytical support of Mykola Makarenko. As a result, the project of transformational changes in the company was introduced. This project is based on the transition from the concept of educational lectures in the field of art and culture to the delivery of complex solutions on personal development and satisfaction of other intangible needs of clients for both private and corporate segments. The humanitarian component was introduced into the modern educational and managerial paradigm, which essentially broadens the scale of decision-making, thinking and creativity in all of its aspects. The concept of a scalable business model was developed.